Tech Transforms
Tech Transforms, brought to you by Owl Cyber Defense, talks to some of the most prominent influencers shaping government technology.
Displaying 1 item of Tech Transforms with the tag "brand strategy".
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Episode 122: Making the Complex, Comprehensible
April 28th, 2026 | 56 mins 10 secs
b2b marketing, brand strategy, contrast&co, owlcyberdefense, storytelling, techtransforms
Carolyn Ford sits down with Dharma Patner of Contrast & Co. to explore how organizations can turn complex, technical ideas into clear, compelling stories. The conversation dives into the power of metaphors, visual storytelling, and foundational brand ideas to make cybersecurity—and any technology—more understandable and memorable. Ultimately, it’s a reminder that even the most advanced solutions only matter if people can grasp their value.